Huawei slashes prices of high-end smartphones, tablets, others

• Published On: 30 December 2024 at 17:10

Huawei Technologies reduced the prices of several high-end devices over the weekend, including smartphones, tablets, headphones, and smartwatches, by up to 3,000 yuan (approximately $411), according to a post on the company's official Weibo social media account on Sunday.

The price cuts were part of a special promotion on JD.com, one of China's most popular e-commerce platforms. The event, known as "Super Brand Day," took place from Saturday evening to Sunday midnight.

During this promotional period, Huawei drew attention by offering substantial discounts on its premium product line, with the goal of attracting tech enthusiasts and shoppers looking for high-quality devices at lower prices.

This move demonstrates Huawei's ongoing efforts to remain competitive in China's fiercely contested consumer electronics market, which is under increasing pressure from both domestic competitors and global trends. The discounts on a variety of popular gadgets are part of Huawei's strategy to boost sales in the face of a challenging economic environment and shifting consumer behavior.

The promotion was part of a larger trend of online sales events in China, where leading brands frequently use e-commerce platforms such as JD.com to engage with a large and technologically savvy audience.

Huawei's discounting of flagship devices comes as the company seeks to strengthen its market presence in the face of external pressures, such as ongoing supply chain challenges and geopolitical tensions.

Huawei's price cuts over the weekend could also be interpreted as a response to increasing competition in the domestic market, as rivals such as Xiaomi and Apple continue to expand their footprint with aggressive pricing strategies and new product launches.