TikTok introduces AI video creation tool

• Published On: 15 November 2024 at 10:53

TikTok, owned by ByteDance, has announced the global launch of Symphony Creative Studios, a generative AI-powered platform for video creation that is now open to all marketers.

This move is part of TikTok's goal to improve its advertising options.

The launch comes after Symphony, a creative content package debuted at the TikTok World Product Summit earlier this year.

Symphony is intended to assist businesses, creators, and agencies create high-quality, personalised content.

"We're delighted to invite companies and creators to collaborate with Symphony Assistant, which is now available in the TikTok Creative Centre.
"The most recent evolution of creativity and productivity has led us down new paths of innovation," TikTok revealed.

The Symphony Assistant is intended to assist users throughout the creative process on TikTok, harnessing the platform's extensive information to better commercials and video content.

TikTok promotes the Assistant as a tool that "sparks creativity and serves as a launchpad for curiosity," allowing users to generate new ideas and optimise their content more effectively.

TikTok has collaborated with Adobe to integrate Symphony Assistant into Adobe Express, allowing Adobe users to easily brainstorm and produce TikTok content on the Adobe platform.

"We're excited to announce that Symphony Assistant is now available within Adobe's all-in-one content creation app," according to TikTok.

Symphony Creative Studios, Symphony Assistant, Symphony Digital Avatars, and TikTok Ads Manager are all part of the suite, which is designed to streamline the content development process and increase brand interaction on the platform.