Shein, Temu raises prices for US shoppers as tariff changes take effect
Shein and Temu, two fast-fashion titans, have revealed plans to raise pricing for clients in the United States beginning April 25.The decision follows a new round of tariffs imposed on Chinese imports under former President Donald Trump's trade policy.
According to the Associated Press, the new measures include a 145% tariff on Chinese-made goods and the elimination of a long-standing customs exemption that enabled items valued less than $800 to enter the United States duty-free. This exemption has permitted the daily admission of approximately 4 million parcels, the majority of which are from China.
Both Shein and Temu, which have grown in popularity in the United States because to active influencer marketing and inexpensive rates, are now experiencing major changes to their business models.
According to the Wall Street Journal, Amazon regards Chinese sellers as more competitive than traditional companies such as Walmart and Target. In response, Amazon introduced "Amazon Haul" in November, a discount-driven shopfront aimed directly at Shein and Temu's customers.
Despite the impending price hikes, Shein and Temu have encouraged people to continue shopping. The companies claim they are working to reduce the impact of tariffs and have committed to delivering orders on schedule.
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