First Ally Asset Management reported an outstanding year for its digital investment platform, MyInvestar, as Nigeria’s financial markets faced significant challenges from elevated interest rates and substantial macroeconomic changes in 2025.

In a performance report shared with its stakeholders, the company revealed that net inflows on the MyInvestar platform skyrocketed by 821.5 per cent, reaching ₦2.69 billion during the reviewed period.

This remarkable performance was achieved despite ongoing economic challenges, including persistent inflation and increased currency fluctuations, which continued to impact household budgets and investment choices.

MyInvestar successfully capitalized on these conditions by promoting its Money Market Fund as a reliable cash-management option for investors looking for stability and appealing returns.

The platform registered 3,782 new users, a 23.6% year-over-year growth, according to data from the performance update.

The increase in sign-ups indicates that Nigerians are increasingly choosing digital wealth management platforms governed by the Securities and Exchange Commission over unofficial savings methods.

In order to provide retail investors with sophisticated, high-yield investment alternatives in 2026, First Ally Asset Management stated that it will continue to rely on the Group's solid institutional heritage.

The company stated that these products are intended to make them accessible to investors who were previously limited to institutional investors.