Abuja is now Nigeria’s growing hub for creatives, says minister
The Minister of State for the Federal Capital Territory, Dr. Mariya Mahmoud, has stated that Abuja serves not only as the political center but also as an emerging hub for arts, culture, and creativity.
This statement was made by the Minister during the closing ceremony and awards night of the 2025 Zuma International Film Festival, which took place at the Chida Event Centre in Utako, Abuja.
She highlighted how the festival contributes to the cultural landscape of the city, draws in visitors, benefits local businesses, and fosters film production and education. Mahmoud pointed out that countries increasingly see the film industry as an essential avenue for shaping narratives, enhancing diplomacy, promoting cultural identity, and stimulating economic growth.
Dr. Mahmoud expressed that the influence of Nigerian storytelling is extensive: “Our narratives have reached well beyond our borders, bringing with them our values, humor, resilience, and collective spirit. Nollywood has emerged as one of the most impactful cultural exports globally, affecting fashion, tourism, language, and shaping global views of Nigeria and Africa.”
She praised the festival's organizers, filmmakers, actors, and producers for their commitment to ensuring the 15th edition of the festival was a significant success. Reinforcing the federal government’s pledge under President Bola Ahmed Tinubu’s Renewed Hope Agenda, Mahmoud confirmed ongoing backing for the creative economy.
She described initiatives aimed at creating a supportive environment for filmmakers through infrastructure improvements, partnerships, investment-friendly regulations, and initiatives like the Zuma Film Festival. Addressing the festival's theme, “Storytelling for Global Influence: Film as a Soft Power and Economic Force,” Mahmoud remarked on its significance in a contemporary context where film is increasingly acknowledged as a critical instrument for diplomacy, cultural promotion, and economic advancement.
She assured her audience that the Federal Capital Territory Administration is proud to co-host the Zuma International Film Festival, which continues to showcase the brilliance and diversity of Nigerian talent on the international stage.
Earlier in his comments, the Managing Director/Chief Executive of the Nigerian Film Corporation and host of the Zuma International Film Festival, Dr. Ali Nuhu, mentioned that the positive influence of the sector on Nigeria’s creative ecosystem continues to motivate the corporation in organizing the annual event. He took the opportunity to reaffirm their dedication to enhancing Nigeria’s film industry for the advancement and growth of film production and cinema activities.
Dr. Nuhu expressed his contentment with the quality of the event: “Clearly, we have been immersed in the realm of creative excellence, experiencing nothing less than extraordinary moments.” Looking to the future, he emphasized their aim moving forward: “Building on our current success, we plan to use Zuma 2026 and subsequent editions to maintain discussions, reinforce partnerships, and enhance co-production, creating perfect opportunities to connect, promote, and celebrate excellence.”
The highlight of the event was the presentation of awards to outstanding filmmakers, content creators, the best children's film, the best foreign film, best sound, and other categories.

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